Diaspora demand for jasmine lifts air cargo movement

Air cargo movement of jasmine flowers has increased, driven by demand from the Indian diaspora. The flowers are flown in to meet cultural and religious needs, particularly for weddings and festivals.

The trend reflects the diaspora's desire to maintain traditions, with jasmine being a key element in garlands and offerings. Cargo operators have noted a steady rise in shipments, especially during peak seasons.

Logistics firms have adapted to handle the perishable goods, ensuring timely delivery. The flowers are sourced from India and other regions, with air freight being the preferred mode due to speed.

Industry observers link the growth to the expanding diaspora population and its sustained cultural ties. The trend is expected to continue as demand for authentic floral products remains strong.