Brand USA Reveals FIFA World Cup 2026 Fan Experiences

Brand USA has revealed a series of fan experiences planned for the 2026 FIFA World Cup, which will be hosted across 11 cities in the United States. The initiative aims to engage international visitors and showcase American culture and hospitality during the tournament.

The experiences include interactive zones, cultural festivals, and local food offerings in each host city. Brand USA is coordinating with local tourism boards and event organizers to create immersive activities that highlight the diversity of American destinations.

The 2026 World Cup marks the first time the tournament will feature 48 teams and be co-hosted by the United States, Canada, and Mexico. The U.S. portion of the event is expected to draw millions of fans, with matches scheduled in cities such as New York, Los Angeles, and Dallas.

Brand USA's announcement is part of broader efforts to leverage the World Cup for long-term tourism growth. The organization projects that the event will generate significant economic impact and increase global awareness of U.S. travel destinations.