Asian American, Native Hawaiian, Pacific Islander Month: Indian entrepreneur Jyoti Chand of Jotes uses clothes to reclaim culture

Jyoti Chand, an Indian entrepreneur and founder of the clothing brand Jotes, is using fashion as a means to reclaim her cultural heritage during Asian American, Native Hawaiian, and Pacific Islander Heritage Month.

Chand's brand Jotes focuses on incorporating traditional Indian textiles and designs into modern apparel, aiming to reconnect the diaspora with their roots.

Through her work, Chand hopes to challenge stereotypes and foster a deeper appreciation for South Asian culture among broader audiences.

The initiative aligns with the broader goals of AANHPI Month, which celebrates the diverse contributions of these communities to American society.