JetSynthesys Expands GEPL to North America via Willow TV

The partnership gives GEPL Season 3 its first international television distribution, bringing live matches to viewers across the United States and Canada. Willow TV, a broadcaster specializing in South Asian sports, will carry the tournament's coverage.

GEPL is a franchise-based e-cricket competition featuring teams representing various cities. The league uses a virtual cricket simulation platform, with matches played by professional gamers and former cricketers.

JetSynthesys, an Indian digital entertainment company, launched GEPL in 2020. The tournament has grown in popularity, and the Willow TV deal marks a significant step in its global expansion strategy.

The move aligns with the growing interest in e-sports among the Indian diaspora in North America. Willow TV's reach provides GEPL with access to a large audience of cricket fans in the region.

Financial terms of the partnership were not disclosed. GEPL Season 3 is scheduled to take place later this year.