AliExpress Hit With $629M EU Fine Over Counterfeit Goods

The European Commission imposed the penalty, the largest ever under the Digital Services Act, for failures to curb the sale of counterfeit goods on the platform. The fine amounts to approximately 580 million euros.

Regulators found that AliExpress did not adequately vet sellers or remove listings for fake products, despite repeated warnings. The Digital Services Act requires platforms to take proactive measures against illegal content and goods.

Alibaba said it would review the decision and consider an appeal. The company noted it had invested in seller verification and content moderation tools but acknowledged the need for further improvements.

The fine comes as the EU tightens enforcement of its digital rules, targeting major platforms with significant user bases. AliExpress, which operates in multiple European countries, must now submit a compliance plan within 30 days.