2026 World Cup: FIFA still haggling with broadcasters in China and India over ‘most U.S. tournament ever’ - The Athletic
FIFA continues negotiations with broadcasters in China and India for the 2026 World Cup, dubbed the most U.S. tournament ever.
FIFA continues negotiations with broadcasters in China and India for the 2026 World Cup, dubbed the most U.S. tournament ever.
FIFA is still in negotiations with broadcasters in China and India for the 2026 World Cup, according to The Athletic. The tournament is being described as the most U.S. World Cup ever, with matches set to be played across the United States, Canada, and Mexico.
The talks have been ongoing as FIFA seeks to secure broadcast deals in two of the world's largest media markets. China and India represent significant audiences for the tournament, which will feature 48 teams for the first time.
The 2026 World Cup will be hosted primarily in the United States, with 60 of the 80 matches taking place there. Canada and Mexico will host the remaining 20 games. This marks the first time three nations have jointly hosted the men's World Cup.
FIFA's negotiations with Chinese and Indian broadcasters are part of broader efforts to maximize global viewership and revenue for the expanded tournament. The outcome of these talks could impact how fans in those countries access the games.
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