'Parval for 1.99$': Chaos erupts at the opening of Indian grocery store in New Jersey - watch

A new Indian grocery store in New Jersey descended into chaos during its grand opening as customers rushed the entrance, according to video footage. The store had advertised a special promotion offering parval, a popular Indian vegetable, for $1.99, drawing a large crowd.

The footage shows shoppers pushing and shoving to get inside the store, with some climbing over each other. Employees struggled to manage the crowd as people grabbed shopping carts and rushed to the produce section.

The store, which had been anticipated by the local Indian community, saw hundreds of shoppers arrive early for the opening. The $1.99 parval deal was a key draw, as the vegetable typically costs more at other stores.

Local authorities were not called to the scene, and no injuries were reported. The store management later apologized for the incident and said they would implement crowd control measures for future promotions.