Culture

Indian Cinema's Rising Soft Power in Australia and UK

Aamir Khan's Lagaan anniversary and UK film distribution highlight Indian cinema's growing global influence.

Culture desk
NRI HeraldJuly 3, 2026
3 min read
Indian Cinema's Rising Soft Power in Australia and UK

Two major developments signal expanding cultural reach for Indian diaspora stories. Aamir Khan's visit to Melbourne for Lagaan's 25th anniversary at the Indian Film Festival of Melbourne (IFFM) underscores the festival's role as the largest celebration of Indian cinema outside India, drawing community pride and global attention.

In the UK, the romantic drama My Indian Boyfriend: The Golden Mile secured theatrical distribution ahead of its Leicester shoot, spotlighting Diwali celebrations and multicultural identity to connect diverse audiences across Europe and Asia.

Together these projects reveal growing platforms for authentic narratives that blend heritage with modern belonging.

Culture desk · July 3, 2026
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