"Jo Ram Ko Laye Hai"-How one sacred Hindu Bhajan is changing the discourse of Indian Polity forever.
Opinion by NRI Herald Australia, 05 February 2022
Jo Ram ko Layein hai Hum unko layenge (जो राम को लाए हैं , हम उनको लाएंगे)
UP me phirse hum bhagwa lehrayenge (UP मे फिरसे हम भगवा लहराएंगें )
The above hindu bhajan written by a Haryanvi singer Kanhaiya Mittal is giving the redoubtable bollywood songs the run for their money in present day indian polity.
The bhajan is uploaded from multiple channels on YouTube and have garnered more than 10 million consolidated views (approximation though the numbers are higher). The popularity of this Hindu bhajan is so much so that it is being played in marriages and other social gatherings these days in India. The social gatherings which were once the forte' of bollywood songs has now been overtaken by this sacred hindu bhajan. During present election season whereby elections are due in 5 Indian states currently, this Bhajan is taking the Indian political campaigning to a different level.
In one of the latest interview by the honourable Chief Minister of Uttar Pradesh to India's renowned news channel News18, Honourable CM of India's state of Uttar Pradesh
Social Media is changing Indian Polity towards real democracy.
In a country like India where over 900 million people use smartphones on daily basis and a country with the cheapest high speed internet in the world social media is changing the Indian polity for good.
Due to current rampage of Omicron variant India's election commission has banned all political rallies and have asked all political parties to do campaigning via online social media. In times like these content creators are coming us with various innovative content to attract the voters in their respective constituencies.
Social Media penetration has seen a massive surge in India in recent years after PM Modi took over the reign of India and various unknown talents like Kanhaiya Mittal is getting their dues by getting enormous fan following.
The construction of magnanimous Ram temple is undoubtedly India's one of the biggest event in last 5 centuries.
There are many songs that could be found on YouTube that hail CM Yogi Adityanath’s tenure as Chief Minister and hope for his return in the upcoming assembly elections. From BJP’s own Dinesh Lal Yadav aka Nirahua to Sandeep Acharya and Prem Krishnavanshi, there are many singers who have released songs in favour of CM Yogi Adityanath.